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Sarah Benken, Creator of KNOW BOOK + KNOW TRIBE, is coming to Charlotte!

Updated: Jan 12, 2019

Women today are recognizing the importance of having a tribe. What's the story behind yours and how is it different?

Launched in 2017, The KNOW Book + Tribe began as a way to bring more attention to dynamic women doing remarkable things. We knew there were an outstanding number of women impacting the community and making big strides in their industries. Our goal was to get those women from behind their computer screens and into the public eye. Thus, we created the KNOW Book, a carefully curated publication that would feature vision-led women in a glamorous and authentic style.

As the momentum grew and we recognized the need for more, we launched our Tribe around the women featured in our KNOW Book. Our mix & mingles soon ensued and we witnessed incredible things happening. We saw our women doing business with each other, creating friendships, supporting each other, collaborating on projects together and so much more.

Wait, Charlotte is launching soon!?

What started as a fun project to spotlight women, has turned into a full-blown movement. The KNOW Book + Tribe has expanded beyond its birthplace of Phoenix, Arizona; its aim is to launch in every major city across the United States and Canada. And it is soon launching in Charlotte!!

Today, we are excited to welcome the dynamic women of the Queen City into our KNOW Tribe. The women featured in this book have been vetted against our high standards. I am proud to say that each and every woman featured is filled with integrity, vision, and grace. Welcome to KNOW Charlotte!

Fun fact!

KNOW Tribe Founder, Sarah, is a Carolina girl who moved from Charlotte to Phoenix! She is super excited to be collaborating and connecting again with the Charlotte community!

What cities can The KNOW Book + Tribe be found in?

Charlotte (launching soon!)


Los Angeles




And more to come!

Join the Charlotte KNOW Tribe and connect to community!

Collection. Collaboration. Community.


People of CLT publishes stories about everyday Charlotteans and Carolinians. We celebrate YOUR story because YOU matter. It is our mission to promote inclusiveness, unity, understanding, community, diversity, empathy, and compassion.

Stories have power—they teach, inspire, motivate, and challenge us. Stories help us to not only see others, but to see ourselves more clearly, as we connect with the life stories of those in our community; a community that is strengthened by the power that is unleashed by the collective energy of individual stories.

Want to share your story with People of CLT?

Email us at to learn more!

The views expressed here are solely those of the individual featured and do not in any way represent the views of PeopleofCLT.

Information on this site may contain errors or inaccuracies; we do not make warranty as to the correctness or reliability of the site’s content. If you own rights to any of the images, and do not wish them to appear on this site, please contact us via e-mail and they will be promptly removed.



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